Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency.” (Chou, 2019)

Chou, Yu-kai. “Octalysis: Complete Gamification Framework – Yu-Kai Chou.” Yu-Kai Chou: Gamification & Behavioral Design, Yu-Kai Chou, 9 Oct. 2019,

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